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SOCIAL STRATEGY
PORTFOLIO

With over 16 years of marketing experience and 10 years of running social media in-house, I'm currently the Director of Social Media at Kaplan, where I lead a team overseeing 17 direct-to-consumer products across 25 accounts on major social platforms like TikTok, Meta, X, Instagram, LinkedIn, and YouTube. In this role, I focus on developing overarching strategies that drive brand awareness, engagement, and acquisition, and lead a team that caters to our consumers, fostering a sense of community throughout their educational and career journeys. I launched and scaled our influencer program that provides substantial ROI and supports product marketing and brand awareness initiatives. I've been able to lead my team in growing engagement by 175%, increasing impressions by 373% - reaching 2 billion, and driving a 157% increase in website traffic from 2022-2023. I am also an artist and mom, sharing content on my Instagram related to watercolor instruction, design, and parenting products.

MAY 2024
WONDERY MEDIA
AAPI DESIGN COLLABORATION

For AAPI Heritage Month, Wondery reached out to me to design social media tiles to celebrate and spotlight their AAPI creators. I was heavily inspired by the 5 elements of the earth which is a common thread throughout most AAPI heritages. Each creator's spotlight is themed with one element: Fire, Water, Earth, and Wood. This was a wonderful opportunity for me to tie in the heritages of each creator by celebrating and visually bringing to life their cultures tied to the elements. It was an honor designing for this talented group and Wondery Media!

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Product Marketing Promotional Campaigns

Supported product marketing campaigns through creative input, and multi-channel strategies.

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Product Launch Promotiom

Created multi-faceted marketing plan for product launches tying to email & web.

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On-Trend Content Creation

Worked with team of content creators to jump on relevant trends to the brand with a focus of relatability to our audience.

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Dream Career Content Creation

Led team in an evergreen content creation campaign of students reaching their career goals and dreams by showcasing the journey and providing encouragement and motivation.

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TikTok Launch

Pitched, facilitated and led the new channel launch on TikTok with the onboarding of new resources and team members, content creation, and editorial calendar creation.

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Edu-tainment and Valuable Content Focus

Utilized content contractors and subject matter experts to provide applicable knowledge relative to each career path paired with on-site visuals.

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Scaled Influencer Partnerships

Launched and scaled influencer partnership program managing buy-in from stakeholders, growing budget, and providing successful ROI.

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Parent Influencer Content: Artkive

Partnered with Artkive to feature their art keepsake book and products. 

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Parent Influencer Content: Joovy

Partnered with Joovy to showcase their playset and promote their bundles.

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Parent Influencer Content: Lily & River

Partnered with Lily & River to drive awareness around their playsets and Montessori play.

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Artist Influencer Content: Cricut

Partnered with Cricut to share a tutorial using their products for Lunar New Year.

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Artist Influencer Content: Michaels

Partnered with Michaels to teach a virtual watercolor workshop featuring their retail products.

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