SOCIAL STRATEGY
PORTFOLIO
With over 16 years of marketing experience and 10 years of running social media in-house, I'm currently the Director of Social Media at Kaplan, where I lead a team overseeing 17 direct-to-consumer products across 25 accounts on major social platforms like TikTok, Meta, X, Instagram, LinkedIn, and YouTube. In this role, I focus on developing overarching strategies that drive brand awareness, engagement, and acquisition, and lead a team that caters to our consumers, fostering a sense of community throughout their educational and career journeys. I launched and scaled our influencer program that provides substantial ROI and supports product marketing and brand awareness initiatives. I've been able to lead my team in growing engagement by 175%, increasing impressions by 373% - reaching 2 billion, and driving a 157% increase in website traffic from 2022-2023. I am also an artist and mom, sharing content on my Instagram related to watercolor instruction, design, and parenting products.
MAY 2024
WONDERY MEDIA
AAPI DESIGN COLLABORATION
For AAPI Heritage Month, Wondery reached out to me to design social media tiles to celebrate and spotlight their AAPI creators. I was heavily inspired by the 5 elements of the earth which is a common thread throughout most AAPI heritages. Each creator's spotlight is themed with one element: Fire, Water, Earth, and Wood. This was a wonderful opportunity for me to tie in the heritages of each creator by celebrating and visually bringing to life their cultures tied to the elements. It was an honor designing for this talented group and Wondery Media!
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